Fashion>The Brand

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The Company Behind the Clothing Brand

Fashino LLC started in 2004 as a fashion design service provider and have helped many customers create their own clothing line from the design to the manufacturing phase.

With all of that experience in hand and a lot of creativity on the other hand, the founder and lead fashion designer, myself “Imen” decided to create my own clothing brand.

Today, Fashino ® LLC is a registered brand with its main office in Atlanta, Georgia. Relentless™ is a fitness & athleisure sub brand of the parent brand Fashino ®.

Quite a Journey! 

In 2015, I started creating the first designs inspired by my unique vision of creating a stylish colorful line with a high end quality fabric .

I started with a very small budget (around 700$) and started looking for a seamstress who could help me with the first prototypes. It was not an easy journey as I had to find the perfect fabric for my clothing line as well. I went through many ups and downs to finally settle with a manufacturer in North of Africa “Tunisia”.

Convincing high end manufacturing facilities was not an easy job. As funny as it sounds, manufacturer won’t accept producing small quantities or work for new brands unless you have a huge order (10,000 and up by design).

Now

In summer 2016, I started production of my clothing line after two years of hard working, deep market research and a lot of patience. I’m proud to provide my future customers very high end Fabric “Lycra ® Xtra Life” and “Confidence in Textile” certificate.

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